What’s Up With Yahoo Domain Registration?

I’ve had this domain for something like 5 years, and I have been generally happy with Yahoo!, first for their webhosting and later for their domain registration services.  But this year, they suddenly (well, not so suddenly) decided to change the price for registering a domain name from $9.95/yr to $34.95/yr.  Huh?  Are you serious?  Nearly quadruple the price?

I suspect the price increase is to help Yahoo! rid themselves of the business.   I can think of no other reason for that kind of huge price increase. Especially, when you can move to GoDaddy and keep the registration under $10/yr.

Anyway. What the hell, Yahoo!