2010: Freedom from Social Media

For the past 355 days (maybe more), we’ve all heard people talking about “social media” and “social marketing,” and blah blah blah.  My New Year’s resolution is to totally avoid the term, and the lunatic consulting practices that surround this. To any of my clients (real, perspective, imagined): you do not need a social media strategy.

Allow me to repeat that. YOU DO NOT NEED A SOCIAL MEDIA STRATEGY.  Ask yourself this, though: What’s the last thing you bought from a link in Twitter?

Your answer is very likely, nothing.

You live in Greeley, Ft. Collins, Longmont, Boulder, Denver. You have a website, and a personal Facebook account and you play with Twitter.  You don’t have a national brand that needs constant protection in the way AT&T Wireless or Comcast does.  You want to extend your reach a bit.  To do this do some basic SEO stuff (more on that soon), but amassing thousands of followers on Twitter is not going to help you sell things, unless you’re selling the flim-flam that you can show someone else how to get tons of followers on Twitter.

So my resolution is this:  In 2010, I am going to help my clients actually increase their sales and profit margins by using the Internet in a calm, considered, and measured manner.  No Twitter or Facebook snake-oil and no big bills for SEO.